
ONE OF THE NICEST things about blogs, Twitter, Facebook or discussion boards is conversation. It's nice to have pleasant conversation that weaves around topics of interest. A few years ago, I flew off to art exhibitions every two months and spent time in Berlin, London, Venice, and San Sebastian. At these events, some of the conversation would be helped along by expensive catalogues in the hands of facilitators. Those people didn't spend the €40 to €80 to get the books because curators handed them over with the knowledge that the books would be used to entice others to buy more books, to visit the exhibition or to build the brand of the gallery. Some Irish bloggers get tickets into shows, plays, exhibits and green rooms. They share their experience online and get people talking. Other bloggers get free use of technology, some keeping the gadgets longer than others. If they write about the gear in the broadsheets or show an unboxing video online, people often remember the information when they walk into a shop looking to upgrade their phone or to buy some products. When this happens, talking about the branded item materially benefits the brand through a purchase. Some people might want to wave a red flag in front of the eyes of anyone looking at a rugby team jersey for fear that the viewer might be influenced by a Six Nations' winner who was marked with a logo or a team captain who was drinking water from a branded bottle. In today's connected society, I have to smile at those who would have a world where everything is free, where all campaigns are measured against the benchmark of giving away loads of stuff to a wide audience. You can't exist in today's world without being surrounded by brands, brand enthusiasts, cultists and paranoid keepers of the truth.
I'm thinking all these things as I thumb through photostreams from a few years ago, when I would sit around the table with beautifully adorned and marvelously expensive works. I remember thinking I could never afford to buy the art being described by the critics, also knowing they didn't have that art hanging around either. I also remember enjoying catalogues of works printed with glorious care on glossy paper, knowing their owners didn't pay for that printed material. And today, when I ramble on about liking my Guinness, depending on my Nokia phone, planning my day around my Bosch washing machine or driving my BMW, I don't care if I have fallen into some of those products through deep discounts, clever hassling of salesmen, or straightforward hand-outs by manufacturers. I tell people what the items cost and I normally declare how I came into possession of the gear. I like to think people come to read my reviews and then give some of my ideas social currency by talking about them to their friends.
x_ref125pr
Recent Comments