Where CU Meets SM
A NEW DAWN for Ireland's credit unions could be coming into focus as the industry begins to embrace an overall assessment of its current social media capabilities.
As a credit union member for nearly 30 years, I've seen the industry from diverse vantage points--from a small farming town to the bustling concourse of the Pentagon. I believe Irish credit unions could enhance their time-tested connections with key stakeholders and turn those connections into real clout with decision-makers. It's an essential process, driven by tumultous forces across the financial sector.
There are real goal and real metrics inside this process. In several creative multimedia modules I teach, we create separate metrics plans and consider them alongside helicopter views of the goals we need to achieve.



























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