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December 07, 2004

Mandatory Blogging

FORRESTER -- A recent Forrester report focused on collaborative communication in corporations, including the importance of blogging.

Forrester envisions a day when new employees on their first day will be handed a sheet of paper with their phone number, email address and a URL for their blog. The company would give all of its employees a personal internal blog where they could provide project updates, trip reports, and market intelligence anything that they think others should know about the work that they are doing. This information could then be tied into the company's VoIP phone system for internal calls, the caller's photo, title, bio, and a link to his blog would appear on the computer screen. The blog content would give context and background for the call, making it unnecessary to send extra emails or to have extensive discussions about a project.

Here in Tipperary, we send text for things that are important. In an age where the spam burden reduces the impact of e-mail, only the admin crew uses e-mail as a main conduit of communication.

While trying to co-ordinate meetings and follow-up reviews with four different student projects, I've determined things are much more likely to stay on course if we use social software (wikis) and online project tracking software. These technologies reduce the need for synchronous time-wasting meetings. In fact, good social software can enhance the social dimension of collegial work.

Charlene Li -- "Avenue A/Razorfish uses blogs & social networks for internal collaboration"
Steven Cohen -- "Mandatory Blogging"
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