Google's IPO Auction

FT -- Even local radio knows Google--which means the brand is a service and its IPO will do the numbers. Teenagers in my housing estate ask each other "How do you know for sure? Did you Google that?" Librarians fret because students use Google as their first stop, not the card catalogue. I think I will set aside EUR 2000 for Google's massive online auction of shares next quarter. Investment bankers believe Google will take in more than $15bn. This is worth the deferral of Christmas presents.

---

Richard Waters -- "Google considers online IPO auction"
Joi Ito -- "Holy cow." with seven comments and counting, including insights about DPO.
x_ref119