Hijacking the playlist

DUBLIN -- Big Brother star Ray Shah has taken over Lite FM's on-air studios and refuses to vacate them until negotiations are complete for a decent new radio station for Dublin. That's the bizarre method that Lite FM are using to relaunch their station as Q102. The station's RDS reads ' MUPPET ' and Ray has been playing an old Muppets classic tune non-stop since 0830 Thursday morning--apparently every single listener is requesting it. The station's website has also been hijacked with the lyrics of the song superimposed over the old Lite FM page.

---

An effective PR stunt? It's being considered by students in the Tipperary Institute Multimedia Degree programme. It might be orchestrated by BHG.
x_ref125pr