GLOBAL PR BLOG WEEK -- This interesting event runs from 12-16 July 2004 and is well worth monitoring by anyone in the fields of communications, PR, and marketing. It features online presentations from professionals sourced from around the world. I'm giving a presentation on Wednesday, July 14, on the topic "Promoting client messages through blogs."
We'll blog most of the activity, on a group site and extending from personal sites. I intend to harvest three PR lectures from our curriculum and offer attendees sign-in access to the Moodle classroom.
Around 12 presenters will offer information at the global event. Many have been blogging since the earliest days of the technology--around 1999. They attest to making valuable professional contacts from the practise. Blogging is their social software. Several graduate students in Ireland have documented the importance of blogging, especially how it can promote an instutional message.
But getting the conversational and informative nature of the content correct without ruffling the feathres of management is always going to be a challenge in overcentralised bureaucracies.
In our own little Skunk Works, we have various blogging projects on the boil. Some will come to fruition shortly after the Global PR Week. Others will mature before Christmas 2004. It will take that long because the daily blogging routine must complement an existing workflow, perhaps by modifying the pace and components of that daily workflow.
These issues will resurface several times on the Global PR Week's agenda.
Posted by Bernie Goldbach. x_ref125pr
Wiki for the event
Steve Rubel -- " ProfNet Joins Global PR Week"
Steve Mudd -- "Tampa Bay Blogger to Serve as Global PR Blog Week Conference Panelist"
Keith O'Brien -- "PRWeek.com Exclusive: PR bloggers push forth the medium"
