Open Note to Shemas Eivers

TO ECHO TOM Raftery and further inform Shemas Eivers, I want to note that blogs enhance search engine standing for people, products and programmes. Actually, a well-written blog item resonates its main points and earns commentary from other bloggers, effectively boosting the standing of the original point. This little commentary is an open note to Shemas Eivers, the managing director of Client Solutions, who might have doubted the impact that blogs have. Look up Shemas on Google and see if you can find first-person commentary among the top 10 results. When I looked, the top results came from people talking about Shemas and the bloggers had the strongest voices.

The parent company's press release about Shemas is well down in the search engine results. This would change overnight if the news directory at Horizon was recofigured to serve up RSS feeds. Alternatively, the Horizon release would percolate up in the results if the information from IrishDev.com was truncated and displayed as a "related" or daughter listing. That's unlikely because IrishDev.com cleverly folds its information into different URLs and Google treats each as a separate source. Another point to note: Client Solutions should lose the redirect on the main home page because redirections can damage web page findability.

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Tom Raftery -- "Shemas Eivers: Blogs and SEO"
Laurence Veale -- "Blogs are one of the best SEO tools available," is what his headline says but the entire blog post offers a related opinion worth considering.

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