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July 16, 2007

Greenfields Report on Facebook

Limerick OpenCoffee OperaCONN O MUINEACHAIN (at right interviewing Nyle Wolfe) has sparked conversation among social networkers in Ireland concerning the impending fatigue sure to occur if everyone adopts Yet Another Social Network (aka Facebook). Conn and I talked during last week's OpenCoffee in Limerick and then I summarised some of my thoughts in a Greenfields Report [4-minute 96 kbps MP3 file] for Six Pixels of Separation.

I believe social networking has forced an evolution in messaging systems. By its very nature, social media offers a stronger pull between affinity groups and if you believe in sound business communications practises, you need to know how to leverage social media to reach a bigger audience. Obviously, if your marketing strategy hope to reach an audience on Facebook, your company needs to join this community and adapt to their tools, even though most of Facebook remains part of a silo.

When third level students inside my Facebook network started using the most popular Facebook application to map their travels, I had to embed that application into my Facebook profile too. A beautiful aspect of information management evolved because I could quickly see and share holiday destinations.

Back to Conn. Like many others who stay active in social media, Conn's day has 24 hours in it. His work day should stay below the 10-hour limit and most of that time needs to be spent creating and producing multimedia. Adopting Facebook means reducing something else. In my case, I reduced my instant messaging time and now spend time clicking through mini-feeds, photo updates and event announcements on Facebook.


I feel the result has made me more productive because of the one-to-many connectivity engendered inside Facebook. SMS texting and direct phone calls remain my most efficient one-to-one methods of communicating. The composite result--Facebook and texting--means I have time for several quality blog posts every week.


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» Digiculture #3: Facebook andFragmentation from Edgecast Media
Bored with blogs? Tired of Twitter? Or fed-up with Facebook? Actually - Im quite happy with blogs - or with any kind of media that doesnt require me to join. I have neglected profiles on both Myspace and Bebo. Im intrigued by ... [Read More]


I'm surprised to find myself so far behind the curve on Facebook. I need to spend some time with it.

By nature, I'm a lurker not a joiner. That's why I love RSS etc. I can sometimes take months to absorb an idea before I offer a comment of my own.

It's pretty clear that I don't have the luxury of doing that with Facebook. I don't think I'm going to see the value until I start to play with Facebook applications. But as a producer and distributor of content, it's pretty clear that it's a channel I can't ignore.

By the way - I managed to recover the audio of our dicsussion in the Clarion Hotel - I'll podcast it later today.

I feel guilty if you're getting pressurised into joining Facebook. Personally, I think you can stay abreast most things by simply monitoring your minifeed, even taking it as an RSS feed. You can tell Facebook to pull your blog feed into your profile once a day automatically and voila! You have made another Irish language channel.

If I feel pressurised, it's not your fault Bernie! Your point is well made though. I've got the content, so why not put it in there?

So is there a podcasting application for Facebook?

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