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Greenfields Report on Facebook

Limerick OpenCoffee OperaCONN O MUINEACHAIN (at right interviewing Nyle Wolfe) has sparked conversation among social networkers in Ireland concerning the impending fatigue sure to occur if everyone adopts Yet Another Social Network (aka Facebook). Conn and I talked during last week's OpenCoffee in Limerick and then I summarised some of my thoughts in a Greenfields Report [4-minute 96 kbps MP3 file] for Six Pixels of Separation.

I believe social networking has forced an evolution in messaging systems. By its very nature, social media offers a stronger pull between affinity groups and if you believe in sound business communications practises, you need to know how to leverage social media to reach a bigger audience. Obviously, if your marketing strategy hope to reach an audience on Facebook, your company needs to join this community and adapt to their tools, even though most of Facebook remains part of a silo.

When third level students inside my Facebook network started using the most popular Facebook application to map their travels, I had to embed that application into my Facebook profile too. A beautiful aspect of information management evolved because I could quickly see and share holiday destinations.

Back to Conn. Like many others who stay active in social media, Conn's day has 24 hours in it. His work day should stay below the 10-hour limit and most of that time needs to be spent creating and producing multimedia. Adopting Facebook means reducing something else. In my case, I reduced my instant messaging time and now spend time clicking through mini-feeds, photo updates and event announcements on Facebook.


I feel the result has made me more productive because of the one-to-many connectivity engendered inside Facebook. SMS texting and direct phone calls remain my most efficient one-to-one methods of communicating. The composite result--Facebook and texting--means I have time for several quality blog posts every week.