THE LISTINGS IN THE PAPER say the film in the cineplex will start at 2050. In Kilkenny time, that means expect the censor's rating to scroll on screen shortly before 9PM. While living in Germany, you reset your watch if it wasn't on time when the film started at the posted minute. Cultures time things different ways. In Arthouse, European broadcasters attending a course that I taught needed to know if the agenda reflected European time or Mediterranean time. The Finns did not enjoy the Greek and Italian tempo when it related to morning starts. To counter the daily barrage of sniping about slipping contact times, I simply added a tagline to the daily production notes: "Apologies for any inconvenience caused" because that's what you hear inside most Irish train stations during the Friday rush hour. Then there's Japan, where Joi Ito explains Japanese punctuality on the day the International Herald Tribune ran its front page story about the Japanese obsession with being on time.