PERHAPS PODCASTERS around the world would consider using Trocaire's 30-second audio spot [360kb 96 kbps MP3 file] as part of their podcasts. We're running it through the season of Lent and hope it gets top-flight air time through the St Patrick's Day messages offered by A-List podcasters around the world. You can get the MP3 file at http://tinyurl.com/2347nh and listen to the pitch.
"The babies you are hearing have been born with something that affects more people than malaria, cancer, or even HIV and AIDS. Because of it, many of them will be denied an education and condemned to a life of poverty. Thousands of them will be killed. Millions more will be victimised and abused. Because all these babies have one thing in common--they're female. Support Trocaire's Lenten campaign to help end gender inequality. To donate or to get your Trocaire box, Callsave 1850 408 408. Or visit TROCAIRE.org."
On Monday, this advertisement was banned from airplay in Ireland.