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A global take on LBS?

I'm following with interest Bernie Goldbach's posts on LBS- Location Based Services. Essentially the inside is this - each town [or location] has a unique four-digit ID. You text to a particular number the four-digit ID and a word representing the specific information that you require - for instance 'restaurant' or 'accommodation' and the like. Moments later, you get texted back the information from the service provider - for a predetermined set fee. It's not rocket-science, but then the best ideas are usually very simple, so simple that most people would not have thought of them.

Would people use this? You betcha. Rather than a free for all as the ringtone providers scramble to provide services, I suggest that the following model should prevail.

  • We should bring postcodes into Ireland - they are long overdue and could serve as a basis for the location codes that power the service.
  • Any service provider should be able to provide the service, and not restricted to a round of licensing and associated fees. Those providing the best services and value will prevail.
  • Get a well-known brand to back your service - and we're not talking about the telcoze here. For travel-related information team up with The Rough Guide or Lonely Planet. For event information use The Event Guide. Public information should be provided by the local county councils. These people already have the information that you want to offer, and they're already-recognised and trusted brands.
  • Let the customers define the usage and content.

Interesting to see how this one will pan out. I like it because the lowest common denominator is any mobile phone - needn't be anything expensive - just able to send and receive standard SMS messages.

[Listening to: New Frontier - Donald Fagen - The Nightfly (05:10)]

September 3, 2003 in Wireless | Permalink


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